I realized walking to work the other morning that it’s incredible we haven’t discussed this yet. Here we are convening at One Green Generation, and we haven’t defined green, or even debated green.
Well I think it’s high time we do just that!
When I hear the word “green” I often think about products – cereal boxes, a Prius, organic wine. There’s a term green washing that many of us have heard. Essentially, companies want to get in on the green bandwagon and will sport a new green marketing campaign in order to gain that competitive edge – despite their not really being green or sustainable.
I live in the Emerald City of the Evergreen State – the green here is trees, parks, nature’s beautiful green. That is a part of what we fight for, isn’t it? Green, beauty, life, nature?
I have been somewhat of an environmentalist since I took my first environmental studies class in college… or was it before that, when my sister, father, and I gathered aluminum cans and took them down to the recycling depot every month – and we stacked piles of newspapers in our basement until someone had a newspaper drive? In college I was militant, trying as hard as I could not to leave an impact – and (here’s the militant part) expecting everyone else to be the same way and decrying them if they weren’t!
Once green became so normalized a couple years ago, I moved on to “sustainable.” We try to live as sustainably as we can – I often write about the ways we do that. Emotionally, physically, environmentally, economically, and socioculturally sustainable. But One Sustainable Generation didn’t quite have the same ring to it. And truthfully, I wanted to reach out to people who were new to this, who hadn’t come to terms with sustainability, who were still back at the basics of lifestyle change: Readers who are still green when it comes to sustainability. And readers who are watching their (green) money in this economy and might be coming here to find ways to be frugal. And readers who want to put a little (green) garden in their backyard, and come here to learn how to do that.
But the name of this website doesn’t matter so much as the accessibility. We all need to change and grow and do things differently. How we do that will be different for each of us, depending on our time, our location, our skills, and our desires. Green isn’t a scary word to me, and to most people. It is an accessible word, an attainable word.
For us all to be sustainable is a lofty, ambitious, and necessary goal. But first, let’s try for green – wouldn’t the world be better for all coming together as one green generation? So my hope is to try for that, and once we get there we’ll see where we can go together next.
Oh, and of course, green is also one of my two favorite colors.
I’d Love to Know: What Does Green Mean to You?